about maple grove wealth
We measure success by the people we help, not the assets we manage.
At Maple Grove Wealth, we believe your financial picture isn't static, so your plan shouldn't be either. That’s why we don’t just deliver plans, we offer partnership. We build long-term, trusted relationships with our clients so we can help you navigate all of life’s financial decisions.
We believe in a people-first approach to wealth management. Our goal is to cultivate a comfortable atmosphere that makes discussing finances less daunting and stressful, ensuring you feel at ease and confident about your financial future.
Our Story
Maple Grove Wealth, formerly known as Chronicle Partners, was founded in 2020 to create a financial advisory firm that puts people first, serves clients with honesty, and makes a lasting impact in the community.
After more than a decade as an advisor, founder Brian Reichenbach set out to build the kind of firm he wished existed, one that combines high-level expertise with a genuine commitment to serving clients and their families with caring, personalized support.
We are located just outside of Nashville in Franklin, Tennessee. But we gladly work with clients all across the country.
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Because our work is personal, our name is too. Inspired by Brian’s home, Maple Grove Farm — a property built in the 1930s and still thriving today — our name honors the Japanese maples found on its grounds. These trees symbolize peace, strength, and tranquility, much like the calm and confidence we strive to bring to your financial life. Just as the farm has evolved with each season and generation, so too must financial strategies adapt to life’s constant changes. Our name reflects both respect for history and our approach to business.
What Makes Maple Grove Different
Multidisciplinary expertise.
Brian is better credentialed than most advisors, holding certifications as a Certified Financial Planner (CFP), Enrolled Agent (EA) for tax planning, Chartered Advisor in Philanthropy (CAP), Certified Divorce Financial Analyst (CDFA) and Certified Exit Planning Advisor (CEPA). Plus, as a licensed attorney, he is able to delve deeper into complex financial situations and spot opportunities others might miss.
Relationship-first approach.
Our deliverable is an ongoing relationship, not a static plan. We believe in continuous guidance and support, where clients feel comfortable and supported to discuss their financial picture at any time.
EVERY VOICE MATTERS.
Too often in financial planning, certain voices get sidelined. We believe everyone should have a say in their financial future. Whether you're navigating decisions as a couple or on your own, we make sure your voice is heard.
Flexible fee model.
We deliver thoughtful financial guidance that meets you where you are — without the account minimums or sales pressure to buy products you don’t need. We offer our services through a planning fee or portfolio management percentages, so we can partner in the way that works best for you.
Charitable focus.
Giving back is central to who we are. We not only help clients incorporate charitable giving into their plans, but also commit 10% of our profits to local charities every year as part of our mission to be a force multiplier for good.
Our Core Values
what we believe in
PEOPLE OVER PROFIT.
We put our clients first without hidden agendas. When our clients thrive, so do we.
TELL THE TRUTH.
Our clients count on us to be honest, even when it’s tough. We stay transparent and straightforward because it’s our responsibility — and the right thing to do.
STAY CURIOUS.
We’re constantly learning, asking questions, and listening closely. We approach every situation with an open mind and a desire to understand, without judgment.
BE GENEROUS.
We care deeply about investing in our community. We help people use their resources to create a positive impact, and we strive to do the same with ours.
CREATE CALM.
We’re intentional about building a steady, tranquil environment for our team and our clients. We offer grounded support that helps people feel safe, secure, and confident.
Ready to start a relationship with us?
Let’s have a conversation to see if we’re a good fit to partner with you on shaping your financial future.